Sari Abboud (born December 10, 1980 in Beirut, Lebanon) better known by his stage name Massari is Lebanese Canadian R&B, pop, and hip hop singer who grew up in Canada. Massari is a Lebanese-Arabic dialect slang for the word «money.
Massari and his family moved to Montreal,when he was 10 years old. At 13, he moved to Ottawa with his younger brothers Sami and Samer. He has made Ottawa his home. In 2002, he released his first song «Spitfire» that received local radio airplay on Ottawa’s Hot 89.9. Three years later, he released a self-titled album—Massari. His debut album resulted in four singles, receiving Gold certification in Canada, and he went on to have international success including in Europe, Asia, the Middle East and in his home country Lebanon.
Massari’s second album is in preparation. But he has been releasing tracks from the album. The first two singles of the album, «Say You Love Me» and «In Love Again», premiered on April 28, 2008 on his MySpace site. «Say You Love Me» was a hit on radio stations worldwide, and on May 16, it was first performed in Lebanon on Star Academy Arab World. In 2009, he released «Bad Girl», yet a third single/video from the long-awaited new album.
Massari had previously signed with independent record label, Capital Prophets (CP) Records Inc. where he released his debut album «Massari» in 2005. He became the prominent successful performing artist for the record company alongside Belly. The relationship between Massari and CP Records continued until November 2007.
On 14th Nov. 2007, Massari and the record label, Capital Prophets (CP) Records Inc. came to a mutual agreement to dissolve their relationship due to contractual and financial disputes. He is currently signed with Universal Records Canada, and his upcoming sophomore album In Love Again to be released in the mid of 2009.
On 12 June 2008, Massari signed a contract with Universal Records who had been keeping an eye of Massari’s progress as a singer since 2006. In an interview he said, «I didn’t know that Universal was keeping an eye on my work and wanted me to me part of their company’s line-up.» Further he said, «It feels so different when I think that this was achieved in such a short period of time» He added, «I am very proud of being a Lebanese/Canadian artist who is loved by the people all around the world including America and Europe and the biggest thing is that now I have become a part of this important label.»
Massari has collaborated with a number of artists:
The single «Smile For Me» featured the rap artist Loon.
The single ‘Rush The Floor’ features another Capital Prophets artist and a personal childhood friend of Massari, Palestinian Canadian rap artist Belly.
Vico, a former Capital Prophets (CP) Records Inc. artist is featured in ‘Follow My Lead’ from Massari first album. Vico is also featured in a song in Massari’s second expected album ‘In Love Again’.